Kaman Corporation

  • Senior Manager, eCommerce

    Location : Location US-CT-Bloomfield
    Requisition ID
    2018-1612
    Category
    Marketing
    Segment
    Kaman Distribution
    Shift
    Shift 1
    # of Openings
    1
    Posted Date
    2 months ago(9/5/2018 3:40 PM)
  • Overview

    kaman-distribution-logo-icims

     

    Kaman Distribution is seeking a dynamic and experienced Senior Manager, eCommerce to join our team in our Bloomfield, CT headquarters. 

     

    Summary: Supports the development and execution of Kaman Distribution Group’s (KDG) eCommerce strategy and coordinates the required effort across all functional areas in support of that strategy.  Manages and executes the KDG eCommerce roadmaps for Kamandirect.com, Kamanfluidpower.com, Kamanautomation.com, and private label sites Reliamark.com and Transpower.com. 

     

    We are thinkers, innovators, and solution providers.

    Essential Duties and Responsibilities

    • Manage and execute KDG eCommerce roadmaps, providing Product Management and Project Management support as needed and collaborating across all relevant functional areas of the business
    • Facilitate the activities of the web development and technical teams in order to maintain and improve the website’s functionality, design, content, user experience and performance
    • Support the company’s strategic plan and help achieve the financial and operational objectives for the eCommerce team
    • Collaborate with Category Management and Marketing on sales campaigns, promotional offers, paid search, SEO and PPC campaigns
    • Leverage SEO staff and agencies to develop keyword strategy techniques and provide the copy, rich content and assets in order to increase page ranking and traffic
    • Develop, monitor, and analyze Key Performance Indicators (KPIs) to optimize customer satisfaction while achieving or exceeding targets (leveraging tools such as Google Analytics, SEMRush, and Google Marketing Platform). Scope of analytics include site performance, customer behavior and campaign management
    • Coordinate and execute ongoing A/B and Multivariate Testing to optimize performance and develop appropriate personalization approaches.  Monitor competitor sites and regularly conduct comparisons and gap analysis
    • Support the broader corporate digital transformation by collaborating across functional areas (e.g. supply chain, category management, data management) on reengineering business processes to provide the optimal customer experience and effectively compete in digital commerce
    • Develop, execute, and maintain Customer Journey Maps and the related Touchpoint strategies based on customer target profiles
    • Develop investment proposals and budgets to support digital marketing enhancements and roadmap efforts
    • Be an evangelist for eCommerce and Digital Transformation, interacting with vendors (e.g. Oracle), internal technical resources, functional departments and Kaman’s customers, as required
    • Review new technologies and keep the company at the forefront of developments in digital commerce
    • Develop and execute reports and analysis for departments and customers, as needed
    • Provide a high level of service to all internal and external customers
    • Perform other duties as assigned

    Qualifications

    Education:

    • Bachelor's degree in Business, Computer Science, Marketing or related major or equivalent work experience

    Experience:

    • PPC, SEO and management of affiliate programs
    • Email and promotional marketing campaigns
    • eCommerce merchandising, Journey Mapping
    • Product Management, Project Management
    • Familiar with a variety of the field's concepts, best practices, and procedures
    • Oracle Commerce, ATG, Adobe Photoshop, IDesign, UX, Dreamweaver, Google Analytics

    Skills/Abilities Essential to the Position:

    • Strategic planning
    • Customer Service Focus
    • Analytical
    • Problem Solving                                                   
    • Initiative   
    • Team Oriented
    • Results Oriented  
    • Communication (Speaking, Questioning, Listening)
    • Project Management                                           
    • Supervision
    • Technical Writing
    • Presentation

    Knowledge Essential to the Position:

    • Strong understanding of current online marketing concepts, strategies and best practices
    • In-depth understanding of web design and web analytic software
    • Knowledge of bulk editing, multi-attribution modeling, A/B testing, Google adwords
    • ATG, EasyAsk, ClearCommerce, WebMethods, DEC/EDI
    • Knowledge of the various document standards, formats and methods of communication EDI, XML, HTML
    • Desktop software: PowerPoint, Excel, Word, Access, Microsoft Project

    Other: 

    • Some travel may be required.

    Kaman Distribution Group, a division of Kaman Corporation, is comprised of three business platforms: Kaman Automation, Kaman Fluid Power, and Kaman Industrial Technologies. We offer more than four million items including bearings, mechanical power transmission, electrical and automation, material handling, motion control, fluid power and MRO supplies to customers in virtually every industry. Additionally, we provide engineering, design and support for automation, electrical, linear, hydraulic and pneumatic systems as well as belting and rubber fabrication, customized mechanical services, hose assemblies, repair, fluid analysis and motor management. Offering products and solutions from more than 250 locations, our people are the foundation of our success. We recognize that our ability to sustain our competitive advantage rests among our talent.

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