Kaman Corporation

  • Marketing & Communications Manager

    Location : Location US-CT-Bloomfield
    Requisition ID
    2018-1753
    Category
    Marketing
    Segment
    Kaman Aerospace
    Shift
    Shift 1
    # of Openings
    1
    Posted Date
    1 week ago(11/7/2018 2:47 PM)
  • Overview

    kaman-aerospace-logo-icims

     

      The Marketing & Communications Manager will manage, coordinate, administer and support marketing and communication initiatives across the portfolio of companies within Kaman Specialty Bearings & Engineered Products (KSB). This scope includes, but is not limited to: market research, market reports, CRM metrics, events and trade shows, and the creation of collateral material for branding and communications. This position will be responsible for leading the creation and updating of a variety of marketing initiatives for our brands, including day-to-day marketing support and campaign-driven activities; also included in the scope are on-line (web, email, social media, etc.) and offline channels (brochures, print ads, trade-shows, PR, etc.) as well as B2B (business to business) targets.

    Essential Duties and Responsibilities

    1. Provide direction and oversight for inside sales personnel who support marketing activities
    2. Create, coordinate and implement marketing initiatives including collateral materials, advertising materials, promotional materials, public relations, social media, website, and more
    3. Manage branding guidelines across the businesses
    4. Manage outside support services for SEO, social media, digital marketing and related initiatives
    5. Coordinate and administer event activities including schedules, exhibit registration, payment, packaging and shipping of trade show materials
    6. Take part in the CRM initiative across the KSB businesses
    7. Learn and understand marketing strategy, capabilities and sales responsibilities, and seek input from internal stakeholders to incorporate feedback into marketing initiatives
    8. Conduct targeted lead generation activities within strategic market segments, maintain potential client databases, and communicate potential client leads to internal stakeholders; create pre-show tactics to support increased booth traffic and show lead generation
    9. Assist in creating, recommending, and implementing marketing programs and campaigns for new and existing products
    10. Manage creation and production of engineering materials including catalogs, design guides, and similar
    11. Make recommendations for improvements to work processes and procedures; contribute to 5S programs in work area; contribute to positive teamwork environment

    Qualifications

    Education:  Bachelor’s degree in English, Marketing, or Engineering

     

    Experience:  5-10 years in a Marketing & Communications role

     

    Salary Range: 65k-70k

     

     

    All positions at Kaman Aerospace Group require access to information or technology that is subject to the International Traffic in Arms Regulations (ITAR) and other US government security regulations. These laws do not permit access rights to non-US citizens or to other unauthorized individuals. Therefore, presently, all applicants must be US Citizens or US Permanent Residents ("green card holders") and/or otherwise comply with ITAR requirements for access rights to be considered for a position.

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